The Paradox of Choice – Why More Is Less

Although most of what I think about is Psychological (in more ways the one), this is my first post to fall under the Psychology category.
Choice is a critical component of any businesses operating environment. Knowing about Choice helps you better see the world from someone else’s shoes.

The decision making process is an interesting area and Barry Schwartz is the Guru of Choice. Decision paralysis by excessive Choice is in my option responsible for making bad situations worse and worse situations even worse.

Consider how this applies to your marketplace… Are you selling real estate and did your inventory just grow considerably, you can bet buyers will take more time and not be as happy.

This human “condition” can explain a lot of what happens in the marketplace and can provide a great base for those that do forecasting.