Authenticity and the Experience Economy

This mans words could not be more true. Required viewing and reading for anyone wishing to be in business beyond this year.
The experience economy has brought with it a range of risks and opportunities. Moving to the next level sooner rather then later gives you a future.
Further to this a little thought I had on this subject is how valuable is experience… are you selling a high stress or low stress experience like home buying or a drink, then the value of experience in my opinion is greater. I would love to see someone do a study on this as my common sense is saying experience value increases on the fringes of difficult or easy purchase decisions. For those selling the ordinary you need to read some Seth Godin material because being average in an experience economy is very dangerous.
Joseph Pine has written a couple very valuable books to those of like mind. If you can only read two books this month (you poor person) then check out his books on Authenticity and of course the The Experience Economy.