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Why do we think it’s OK to cheat and steal (sometimes)?

Dan Ariely is the bestselling author of Predictably Irrational, he describes many unorthodox and often downright odd experiments in an effort to identify how emotional states, moral codes and peer pressure affect our ability to make rational decisions.
This video coveres “Why we think it’s OK to cheat and steal (sometimes)”.

Taking these findings into account and assessing their affect on everyday life and you can find several environments that are actually geared towards cheating, intentional or not.
The Roads and Traffic Authority (RTA) in Australia could really take these studies into consideration.
I would love to see a study whereby drivers are reminded of their oath to abide by the road rules and not drive while fatigued. Do you think it could have a similar effect as the “honour code pledge”?

Posted in Marketing, Psychology. Tagged with , , , , , .

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