Non-Traditional Marketing by 37signals.

For those of you that do not know 37signals they are the developers of some simple and efficient products that have taken the online community by storm. They now have over 2.5 million subscribers. A considerable achievement given it was without the use of traditional and expensive marketing techniques. I have said enough, now just watch the video.

Note: This very video is an example of their marketing. If you like some of the lessons on offer stop reading my blog for a moment and check out Fried and Hansson’s book Rework.