Simon Sinek has devised a simple to explain model for inspirational leadership. His model helps explain why some people and companies have the ability to hit and exceed the tipping point. Watch the video, buy the book. Consider this and you might just be starting with the “Why”. If you agree and want to apply this model, don’t forget to buy the book.
It’s a bit repetitive but I think it is justified: “People don’t buy what you do, they buy Why you do it.”

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A great insight into organisations and effective leadership, Especially the Golden Circle Why / How / What. Videos like this should be used more in workplace training.