The end of top down control of media is something that should be pretty common knowledge by now. The transformation process between traditional top down media to distributed / social media is still occurring on a daily basis.
Clay Shirky is a great evangelist of collaboration and believes that taking advantage of “spare” brainpower will change the way society works.
The audience is becoming more and more engaged. Engaged and empowered to contribute on anything from local news and politics to helping resolving issues big and small.
One thing I would like to focus on is that one person can easily be very, very wrong but the average of the majority is a path to greater accuracy. When these innovations empower the majority to contribute this sets the groundwork for a magnitude of improvement.
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