Sheena Iyengar has invested years of study into how we feel about the choices we make from the trivial to the profound. On the lighter side her research challenges the accuracy of the saying a rose is a rose by any other name. Sometimes a rose by any other name probably does look different and maybe even smells different.
This is a little longer than the usual TED video but if you’re someone that is interested in not just the decision making process but also the cultural effects surrounding decisions you will not be able to look away.
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