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	<title>MasonFok.com</title>
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	<link>http://masonfok.com</link>
	<description>Rants and raves of a startup enthusiast.</description>
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		<title>Could this be a mouse (and keyboard) killer?</title>
		<link>http://masonfok.com/2010/07/potential-mouse-killer/</link>
		<comments>http://masonfok.com/2010/07/potential-mouse-killer/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 17:01:38 +0000</pubDate>
		<dc:creator>Mason Fok</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://masonfok.com/?p=159</guid>
		<description><![CDATA[It is a pretty strong call!!!  But it is NOT every day that you get to see a new computer interface device that could (possibly) one day replace the mouse.
This technology has all kinds of highly practical applications and I personally cannot wait to see where this will develop throughout the years.

Emotiv systems is selling [...]]]></description>
			<content:encoded><![CDATA[<p>It is a pretty strong call!!!  But it is NOT every day that you get to see a new computer interface device that could (possibly) one day replace the mouse.</p>
<p>This technology has all kinds of highly practical applications and I personally cannot wait to see where this will develop throughout the years.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="446" height="326" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/TanLe_2010G-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/TanLe-2010G.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=921&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=tan_le_a_headset_that_reads_your_brainwaves;year=2010;theme=what_s_next_in_tech;theme=a_taste_of_tedglobal_2010;theme=how_the_mind_works;theme=tales_of_invention;event=TEDGlobal+2010;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="446" height="326" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talks/dynamic/TanLe_2010G-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/TanLe-2010G.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=921&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=tan_le_a_headset_that_reads_your_brainwaves;year=2010;theme=what_s_next_in_tech;theme=a_taste_of_tedglobal_2010;theme=how_the_mind_works;theme=tales_of_invention;event=TEDGlobal+2010;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://www.emotiv.com">Emotiv</a> systems is selling the unit to developers now&#8230; in the USA only&#8230;<em><br />
(hope Australia isn&#8217;t toooo far away)</em></p>
]]></content:encoded>
			<wfw:commentRss>http://masonfok.com/2010/07/potential-mouse-killer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>The art of choosing!</title>
		<link>http://masonfok.com/2010/07/the-art-of-choosing/</link>
		<comments>http://masonfok.com/2010/07/the-art-of-choosing/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 16:49:48 +0000</pubDate>
		<dc:creator>Mason Fok</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://masonfok.com/?p=155</guid>
		<description><![CDATA[Sheena Iyengar has invested years of study into how we feel about the choices we make from the trivial to the profound. On the lighter side her research challenges the accuracy of the saying a rose is a rose by any other name. Sometimes a rose by any other name probably does look different and [...]]]></description>
			<content:encoded><![CDATA[<p>Sheena Iyengar has invested years of study into how we feel about the choices we make from the trivial to the profound. On the lighter side her research challenges the accuracy of the saying a rose is a rose by any other name. Sometimes a rose by any other name probably does look different and maybe even smells different.</p>
<p>This is a little longer than the usual TED video but if you&#8217;re someone that is interested in not just the decision making process but also the cultural effects surrounding decisions you will not be able to look away.</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>An interesting recap on the change in media.</title>
		<link>http://masonfok.com/2010/06/an-interesting-recap-on-the-change-in-media/</link>
		<comments>http://masonfok.com/2010/06/an-interesting-recap-on-the-change-in-media/#comments</comments>
		<pubDate>Sat, 26 Jun 2010 06:50:49 +0000</pubDate>
		<dc:creator>Mason Fok</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://masonfok.com/?p=153</guid>
		<description><![CDATA[The end of top down control of media is something that should be pretty common knowledge by now. The transformation process between traditional top down media to distributed / social media is still occurring on a daily basis.
Clay Shirky is a great evangelist of collaboration and believes that taking advantage of &#8220;spare&#8221; brainpower will change [...]]]></description>
			<content:encoded><![CDATA[<p>The end of top down control of media is something that should be pretty common knowledge by now. The transformation process between traditional top down media to distributed / social media is still occurring on a daily basis.</p>
<p>Clay Shirky is a great evangelist of collaboration and believes that taking advantage of &#8220;spare&#8221; brainpower will change the way society works.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="446" height="326" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/ClayShirky_2009S-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/ClayShirky-2009S.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=575&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=clay_shirky_how_cellphones_twitter_facebook_can_make_hi;year=2009;theme=bold_predictions_stern_warnings;theme=words_about_words;theme=media_that_matters;theme=war_and_peace;event=TED%40State;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="446" height="326" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talks/dynamic/ClayShirky_2009S-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/ClayShirky-2009S.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=575&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=clay_shirky_how_cellphones_twitter_facebook_can_make_hi;year=2009;theme=bold_predictions_stern_warnings;theme=words_about_words;theme=media_that_matters;theme=war_and_peace;event=TED%40State;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>The audience is becoming more and more engaged. Engaged and empowered to contribute on anything from local news and politics to helping resolving issues big and small.</p>
<p>One thing I would like to focus on is that one person can easily be very, very wrong but the average of the majority is a path to greater accuracy. When these innovations empower the majority to contribute this sets the groundwork for a magnitude of improvement.</p>
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			<wfw:commentRss>http://masonfok.com/2010/06/an-interesting-recap-on-the-change-in-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Raising kids to be Entrepreneurs</title>
		<link>http://masonfok.com/2010/06/raising-kids-to-be-entrepreneurs/</link>
		<comments>http://masonfok.com/2010/06/raising-kids-to-be-entrepreneurs/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 01:39:38 +0000</pubDate>
		<dc:creator>Mason Fok</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://masonfok.com/?p=149</guid>
		<description><![CDATA[This talk should really be entertained by the Department of Education. Lots of important life lessons are learnt growing up with an entrepreneurial spirit and Cameron Herold has outlined some key lessons as part of his own experiences.

I did a few entrepreneurial activities as part of my formal schooling but unfortunately the experiences where branded [...]]]></description>
			<content:encoded><![CDATA[<p>This talk should really be entertained by the Department of Education. Lots of important life lessons are learnt growing up with an entrepreneurial spirit and Cameron Herold has outlined some key lessons as part of his own experiences.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="446" height="326" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/CameronHerold_2009X-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/CameronHerold-2009X.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=887&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=cameron_herold_let_s_raise_kids_to_be_entrepreneurs;year=2010;theme=tales_of_invention;theme=the_creative_spark;theme=not_business_as_usual;event=TEDxEdmonton;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="446" height="326" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talks/dynamic/CameronHerold_2009X-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/CameronHerold-2009X.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=887&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=cameron_herold_let_s_raise_kids_to_be_entrepreneurs;year=2010;theme=tales_of_invention;theme=the_creative_spark;theme=not_business_as_usual;event=TEDxEdmonton;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>I did a few entrepreneurial activities as part of my formal schooling but unfortunately the experiences where branded as youth leadership and entrepreneurship only leading me to discover it was really &#8220;this is how to wear a tie and work for a living&#8221;.</p>
<p>If anyone is interested in developing an after-hours program or even class curriculum on how to teach entrepreneurs, I would be very interested in helping out.</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Out of the box thinking designed to inspire innovation.</title>
		<link>http://masonfok.com/2010/05/out-of-the-box-thinking-designed-to-inspire-innovation/</link>
		<comments>http://masonfok.com/2010/05/out-of-the-box-thinking-designed-to-inspire-innovation/#comments</comments>
		<pubDate>Tue, 18 May 2010 22:15:45 +0000</pubDate>
		<dc:creator>Mason Fok</dc:creator>
				<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://masonfok.com/?p=139</guid>
		<description><![CDATA[An extreme space enthusiast from a young age Peter Diamandis has not limited himself by saying &#8220;It cannot be done&#8221; and because of this he has been the instigator for some crazy visionary ideas by fostering innovation through competition. The XPrize Foundation has now been responsible for inspiring new industries and revitalizing those currently stuck.

]]></description>
			<content:encoded><![CDATA[<p>An extreme space enthusiast from a young age <a href="http://en.wikipedia.org/wiki/Peter_Diamandis" target="_blank">Peter Diamandis</a> has not limited himself by saying &#8220;It cannot be done&#8221; and because of this he has been the instigator for some crazy visionary ideas by fostering innovation through competition. The <a href="http://www.xprize.org/" target="_blank">XPrize Foundation</a> has now been responsible for inspiring new industries and revitalizing those currently stuck.</p>
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		<title>How &#8220;Those that Lead&#8221; communicate!</title>
		<link>http://masonfok.com/2010/05/how-those-that-lead-communicate/</link>
		<comments>http://masonfok.com/2010/05/how-those-that-lead-communicate/#comments</comments>
		<pubDate>Fri, 14 May 2010 05:22:42 +0000</pubDate>
		<dc:creator>Mason Fok</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://masonfok.com/?p=145</guid>
		<description><![CDATA[Simon Sinek has devised a simple to explain model for inspirational leadership. His model helps explain why some people and companies have the ability to hit and exceed the tipping point. Watch the video, buy the book. Consider this and you might just be starting with the &#8220;Why&#8221;. If you agree and want to apply [...]]]></description>
			<content:encoded><![CDATA[<p>Simon Sinek has devised a simple to explain model for inspirational leadership. His model helps explain why some people and companies have the ability to hit and exceed the tipping point. Watch the video, <a href="http://www.amazon.com/gp/product/1591842808?ie=UTF8&amp;tag=realnet-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=1591842808">buy the book</a><img style="border: none !important; margin: 0px !important;" src="http://www.assoc-amazon.com/e/ir?t=realnet-20&amp;l=as2&amp;o=1&amp;a=1591842808" border="0" alt="" width="1" height="1" />. Consider this and you might just be starting with the &#8220;Why&#8221;. If you agree and want to apply this model, don&#8217;t forget to buy the book.<br />
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<p>It&#8217;s a bit repetitive but I think it is justified: <em>&#8220;People don&#8217;t buy what you do, they buy Why you do it.&#8221;</em></p>
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		<title>Statistical Analysis on Speakers</title>
		<link>http://masonfok.com/2010/05/statistical-analysis-on-speakers/</link>
		<comments>http://masonfok.com/2010/05/statistical-analysis-on-speakers/#comments</comments>
		<pubDate>Fri, 07 May 2010 03:49:09 +0000</pubDate>
		<dc:creator>Mason Fok</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://masonfok.com/?p=142</guid>
		<description><![CDATA[A bit of interesting analysis should you ever find yourself thrown onto the stage at a TED talk near you.

]]></description>
			<content:encoded><![CDATA[<p>A bit of interesting analysis should you ever find yourself thrown onto the stage at a TED talk near you.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="446" height="326" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/SebastianWernicke_2010A-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/SebastianWernicke-2010A.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=846&amp;introDuration=16500&amp;adDuration=4000&amp;postAdDuration=2000&amp;adKeys=talk=lies_damned_lies_and_statistics_about_tedtalks;year=2010;theme=unconventional_explanations;theme=words_about_words;theme=a_taste_of_ted2010;theme=new_on_ted_com;event=TED2010;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="446" height="326" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talks/dynamic/SebastianWernicke_2010A-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/SebastianWernicke-2010A.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=846&amp;introDuration=16500&amp;adDuration=4000&amp;postAdDuration=2000&amp;adKeys=talk=lies_damned_lies_and_statistics_about_tedtalks;year=2010;theme=unconventional_explanations;theme=words_about_words;theme=a_taste_of_ted2010;theme=new_on_ted_com;event=TED2010;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>The future of online security, privacy and society.</title>
		<link>http://masonfok.com/2010/05/134/</link>
		<comments>http://masonfok.com/2010/05/134/#comments</comments>
		<pubDate>Wed, 05 May 2010 03:58:03 +0000</pubDate>
		<dc:creator>Mason Fok</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://masonfok.com/?p=134</guid>
		<description><![CDATA[Brad Templeton is the Chairman of the Electronic Frontier Foundation (EFF) and this talk describes the future of online security, privacy and society. One highlight is his coverage of data privacy. More specifically: What happens when your data is in the hands of third party providers such as &#8220;the cloud&#8221;?

]]></description>
			<content:encoded><![CDATA[<p><a href="http://ideas.4brad.com/" target="_blank">Brad Templeton</a> is the Chairman of the Electronic Frontier Foundation (<a href="http://www.eff.org/" target="_blank">EFF</a>) and this talk describes the future of online security, privacy and society. One highlight is his coverage of data privacy. More specifically: What happens when your data is in the hands of third party providers such as &#8220;the cloud&#8221;?</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="426" height="257" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/t8QuUEwrKm8&amp;rel=0&amp;color1=0xb1b1b1&amp;color2=0xd0d0d0&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="426" height="257" src="http://www.youtube.com/v/t8QuUEwrKm8&amp;rel=0&amp;color1=0xb1b1b1&amp;color2=0xd0d0d0&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>Three Minute Guide to Starting a Movement</title>
		<link>http://masonfok.com/2010/04/three-minute-guide-to-starting-a-movement/</link>
		<comments>http://masonfok.com/2010/04/three-minute-guide-to-starting-a-movement/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 22:07:55 +0000</pubDate>
		<dc:creator>Mason Fok</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://masonfok.com/?p=130</guid>
		<description><![CDATA[I couldn&#8217;t look past this quick, clear and cleaver guide using a viral video to demonstrate how to effectively create a movement. Take 3 minutes to watch this and another to see how its lessons could be incorporated into your plans.

]]></description>
			<content:encoded><![CDATA[<p>I couldn&#8217;t look past this quick, clear and cleaver guide using a viral video to demonstrate how to effectively create a movement. Take 3 minutes to watch this and another to see how its lessons could be incorporated into your plans.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="446" height="326" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/DerekSivers_2010U-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/DerekSivers-2010U.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=814&amp;introDuration=16500&amp;adDuration=4000&amp;postAdDuration=2000&amp;adKeys=talk=derek_sivers_how_to_start_a_movement;year=2010;theme=the_rise_of_collaboration;theme=the_creative_spark;theme=new_on_ted_com;event=TED2010;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="446" height="326" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talks/dynamic/DerekSivers_2010U-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/DerekSivers-2010U.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=814&amp;introDuration=16500&amp;adDuration=4000&amp;postAdDuration=2000&amp;adKeys=talk=derek_sivers_how_to_start_a_movement;year=2010;theme=the_rise_of_collaboration;theme=the_creative_spark;theme=new_on_ted_com;event=TED2010;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowfullscreen="true"></embed></object></p>
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		<title>Non-Traditional Marketing by 37signals.</title>
		<link>http://masonfok.com/2010/04/non-traditional-marketing-by-37signals/</link>
		<comments>http://masonfok.com/2010/04/non-traditional-marketing-by-37signals/#comments</comments>
		<pubDate>Sat, 17 Apr 2010 00:41:03 +0000</pubDate>
		<dc:creator>Mason Fok</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://masonfok.com/?p=126</guid>
		<description><![CDATA[For those of you that do not know 37signals they are the developers of some simple and efficient products that have taken the online community by storm. They now have over 2.5 million subscribers. A considerable achievement given it was without the use of traditional and expensive marketing techniques. I have said enough, now just [...]]]></description>
			<content:encoded><![CDATA[<p>For those of you that do not know <a href="http://www.37signals.com" target="_blank">37signals</a> they are the developers of some simple and efficient products that have taken the online community by storm. They now have over 2.5 million subscribers. A considerable achievement given it was without the use of traditional and expensive marketing techniques. I have said enough, now just watch the video.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="529" height="319" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/Ks2saa38Id4&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="529" height="319" src="http://www.youtube.com/v/Ks2saa38Id4&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Note: This very video is an example of their marketing. If you like some of the lessons on offer stop reading my blog for a moment and check out Fried and Hansson&#8217;s book <a href="http://www.amazon.com/gp/product/0307463745?ie=UTF8&amp;tag=realnet-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0307463745">Rework</a><img style="border: none !important; margin: 0px !important;" src="http://www.assoc-amazon.com/e/ir?t=realnet-20&amp;l=as2&amp;o=1&amp;a=0307463745" border="0" alt="" width="1" height="1" />.</p>
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